In case you needed any more reasons to buy your memory foam from Memory Foam Mattress Direct, read on for our special feature on a recent memory foam mattress comparison by independent advice group Which?

The memory foam business is a highly contested one, with other retailers offering you deals that, all too often, are too good to be true! So how can you be sure that the memory foam product you are planning to buy is made from durable, quality materials, provides the comfort and support you need, at a price you can afford?

In our eyes, the site to trust is Which?, the renowned independent consumer group. More than anyone, they aren’t swayed by manufacturer spiel and what’s more, they conduct their own tests. The Which? memory foam mattress comparison involves many separate categories, covering durability, body support, lumbar support, pressure relief and ease of use.

The results? Well, suffice to say that if you are looking for a comfy night’s sleep, then a Flexcell 1000 memory foam mattress from Memory Foam Mattress Direct is the way to go.

As you would expect, the Flexcell 1000 is one of our most popular memory foam mattresses. You’ve voted with your wallets and the experts at Which? seem to agree with you. The Flexcell 1000 beat off firm (ho, ho) competition from many of the other so-called ‘major players’ in the memory foam world and scored an impressive 73% overall. Crucially, the mattress came home with impressive scores in many important categories, including:

• Five Stars for Durability
• Four Stars for Body Support
• Four Stars for Lumbar Support
• Four Stars for Pressure Relief
• Four Stars for Ease of Use

*Rated by Which? May 2006 (scores out of five)

Products from the other big names in memory foam, including Slumberland, Sealy and Tempur, all failed to score as highly as the Flexcell, with the Tempur 20cm Combi Mattress scoring just one star out of five for durability and an overall score of 50%, despite a RRP of nearly £900!

When choosing which memory foam mattress to buy, you should seriously consider the Flexcell 1000 - one of the best memory foam mattresses on the market!